TAG

Converts a 2-column key|value table (default) or 2-row key|value table into a single JSON tag object.

Syntax

TAG(table, [orientation])

Argument	Description	Required
`table`	For rows (default): Nx2 table with keys in column 1 and values in column 2. For columns: 2xN table with keys in row 1 and values in row 2.	Required
`orientation`	Optional. row/rows (default), column/columns, TRUE/FALSE, or 1/0.	Optional

=TAG(A1:B3)

Result ⇒ {"Name":"John","Age":"25","City":"NYC"}

=TAG(A1:B2, "columns")

Result ⇒ {"Product":"Widget","Price":"9.99"}

Other Special Functions & Keywords functions:

CELL - Current cell value in criteria formulas
COL - Column value using COL[A] or COL[1] syntax
CSV - Serializes a table to a high-precision CSV string (CRLF between rows). Trailing empty rows and columns are cropped; internal blanks are kept. Wrap the cell or increase row height to see every line.
FROMCSV - Parses a high-precision CSV string into a spilled table. Inverse of CSV.
FROMTAG - Extracts a field value from a single JSON tag object produced by TAG or TAGS spillover.
ONCE - Returns the value of the inner formula and only executes once, turning the cell into a value
ONCHANGE - Returns initial_value until the range changes, then returns value_after_change and converts the cell to a static value
RECORDID - Salesforce record ID for this workbook
TAGS - Converts a table with headers and rows into a JSON object array. There should be a "label" column and each row is rendered as a hoverable tag with that label.
USERID - Current logged-in user's ID